Product knowledge gets you in the room — running the business is what grows it. This is the practice-building layer of Apogee: content on growing and running an advisory practice, built for advisors who are already fluent in alternatives and want the rest of the playbook.
Client segmentation & prospecting
Build a repeatable process for identifying which clients and prospects are the best fit for alternatives conversations — using book-of-business signals, not guesswork.
5 modules · 2h0.6 CE credits
✦ You've logged fewer client conversations than median peers — this closes that gap directly
Business development & growth planning
Referral engine design, COI (centers of influence) partnerships, and a 12-month growth plan template built around alternatives as a differentiator.
6 modules · 3h0.8 CE credits
Succession & continuity planning
Valuing your practice, structuring an internal or external succession, and continuity planning that keeps client relationships — and alts allocations — intact through a transition.
4 modules · 2h0.5 CE credits
Team structure & delegation
When to hire an associate or ops specialist, building an alts-literate support team, and delegation frameworks that free up advisor time for client-facing work.
4 modules · 1.5h0.4 CE credits
Technology & CRM stack
Evaluating and integrating portfolio reporting, CRM, and alts subscription platforms — including practical guidance on iCapital and CAIS workflow integration.
5 modules · 2h0.5 CE credits
Compliance & suitability for alts
Documentation standards, suitability frameworks, and firm-level approval processes for recommending illiquid products — practical, not just theoretical.
6 modules · 2.5h1.0 CE credits
Personal branding & marketing
Positioning yourself as the alternatives-literate advisor in your market — content strategy, compliant social presence, and client-facing thought leadership.
4 modules · 1.5h0.4 CE credits
Fee models & compensation design
How leading practices structure fees and internal compensation around alternatives allocations, including AUM-fee implications of illiquid holdings.
3 modules · 1h0.3 CE credits